Eric Apesteguy de Sousa

Team Management (+/- 4 people)
Web Marketing process integration and optimization (SEO, SEM, SMO and E-Mail Marketing)
SEO (Search Engine Optimization)
Web Analytics (GAIQ) and Business Intelligence

SEO (Search Engine Optimization):
Business Analysis
Keywords research, definition and SERPs (Search Engine Results Pages) Monitoring
Site Architecture
On-page Optimization (HTML, CSS, Javascript)
Off-page Optimization (Content)
Link Building campaigns
Google Accounts (Google Webmaster Tools, Places, Alerts, Analytics, etc.)

Web Analytics (GAIQ) and Business Intelligence:
Monitoring metrics and dimensions, goals and E-commerce tag implementation, E-mail campaigns tracking
Reporting websites results
Developping webmarketing strategies

Business analysis
Business representation, support, interpreting
Trade missions organization
Website updates and maintenance

Websites creation, optimization, updates, indexing and maintenance
Webdesign: HTML, CSS, Wordpress, Joomla!, Dreamweaver, Photoshop
Webmarketing: SEO, Web Analytics, SEM, SMO, ORM and E-Mail Marketing

Webdesign: creation, updates, indexing, maintenance
Webmarketing: SEO, SEM (Adwords, Analytics), Viral Marketing (social networks)
Marketing Coordinator (fairs, press, account management, international suppliers relations)

Met sales turnover objectives
Managed a team (+/- 10 people)
In charge of merchandising and inventory control

Canvassed and sold advertising inserts
Created booklets and folders (Corel Draw training)
Website Updates and Maintenance
Booked and welcomed in several languages
Managed the souvenirs shop

Sold all-in deal travels and airline tickets. BtoC and BtoB.
Creation of “travel notebooks”