Laura Caufour

Laura Caufour

V.I.E Coordinatrice Marketing Importateurs Amérique Latine, PSA - Peugeot Citroë
 

En poste chez PSA - Peugeot Citroën

Précédents : PSA Peugeot Citroën, PSA Peugeot-Citroën

 

Précédents : Ecole Supérieure De Commerce, Lycée Parc De Vilgenis

Parcours

Coordinatrice Marketing Importateurs Amérique Latine

Chez PSA - Peugeot Citroën

De 2010 à aujourd'hui
 

Junior Advertising manager

Chez PSA Peugeot Citroën

De 2009 à 2010
- Coordinated the activities of Citroën communication department, advertising agency and non-European importers - Analyzed and optimized importers advertising campaigns according to the marketing strategy - Created tools to help importers to produce advertising campaigns - Managed supply logistic ...
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Assistant to the pricing and mid-term projects department

Chez PSA Peugeot-Citroën

De 2008 à 2009
- Conducted international market studies (outside Europe) - Studied price positioning and suggested retail prices for the new vehicles launched in foreign countries in function of the margin and the exchange rate - Created “Country sheets” to help all members of the international department to get ...
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